A book’s mystical ability

I believe it is the book’s mystical ability to truly connect with the reader and leave a lasting impression that matters.
Ultimately, it is an indefinable, indescribable, non-measurable quality that entices a reader to a book and makes it irresistibly appealing, above and beyond the tangible factors like the plot line, writing style, popular genre, author brand, reviews, etc.
If this were not the case then bestsellers would be a common occurrence, a calculated result that could be churned out using repeatable, tangible and logical formulas, is it not?
So what is it about a book that draws you in, holds you captive till the last word and manages to leave a trace of itself in your memory?

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